Pixellot and PlayOn! Sports Scale AI-Automated Sports Production
Partnership to Thousands of US High Schools

Companies Project Installing 20,000 New Systems Over the Next 7 Years

ATLANTA, Ga. And TEL AVIV, Israel March 12 2019 – PlayOn! Sports and Pixellot – today announced a seven-year
extension of their partnership to bring automated sports production to U.S. high school sports. Strong interest
and adoption of the technology amongst high schools led both companies to agree that a long-term partnership
will create a significant opportunity for the entire market.

Pixellot, founded in 2013, is the global leader in AI-based automated production for the semi-professional market. The company developed an end-to-end solution that automatically produces, enriches and distributes sports and video highlights from any field or court to any screen.PlayOn! Sports has partnered with the National Federation of State High School Associations (NFHS) and individual State Associations to create the NFHS Network, an aggregated video streaming destination for high school sports. PlayOn! Sports also works with high schools throughout the U.S. to help schools broadcast their events on the NFHS Network.

The partnership, which began in 2017, has led to more than 1,500 Pixellot solutions installed across the country producing 100,000 live games – reaching 25,000 of live hours per month – with zero need for human
intervention. The extended agreement anticipates more than 20,000 installations over the next few years, with a
goal of more than 1 million live events broadcast per year.

Alon Werber, CEO of Pixellot, remarked “We’re pleased to continue our successful relationship with PlayOn!
Sports and the NFHS Network. This long-term contract will enable thousands of high schools to produce sports
content at scale, through the network. We’ve worked diligently on our automated production solution to ensure
an engaging and professional viewing experience for kids, their parents and the entire community. We’ve added
new algorithms suited for additional sports coverage including baseball and softball and we will continue to add
more automation layers to enrich the viewing experience.”

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“We knew our partnership with Pixellot would accelerate our efforts to provide comprehensive coverage of
high school sports”, says David Rudolph, CEO at PlayOn! Sports. “Our relationship has exceeded every
expectation and we look forward to bringing this solution to every high school in the U.S.”
For more information visit: http://nfhsnetwork.com/pixellot.

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About Pixellot
Pixellot offers automated sports production solutions that provide affordable alternatives to traditional video
capture, production, and distribution systems for professional, semi-professional and youth sports events.
Founded in 2013, Pixellot’s AI technology solution streamlines production workflow by creating a stitched
panoramic image of the entire playing surface. Advanced algorithms enable automated coverage of the flow of
play and generate highlights. Pixellot systems are deployed by broadcasters, production companies, clubs, federations, universities, high schools, sports portals, and coaching solution providers around the globe.

For more information: http://www.pixellot.tv/

Media contact:
Yossi Tarablus | Director of Marketing | +972 522 890 297 | Yossit@pixellot.tv

About PlayOn! Sports
PlayOn! Sports was founded in 2008 with the purpose of honoring and celebrating the achievements of high
school students, parents, coaches, and teachers in every community across the country. PlayOn! Sports is the nation’s leading high school sports media company and streams more live sports events than any other company in the world. PlayOn! is in its sixth year of operating the NFHS Network, a joint venture with the National Federation of State High School Associations (NFHS) and its member State Associations. PlayOn! is responsible for the day-to-day operations of the FHS Network, which delivers live and on-demand high school events at www.NFHSnetwork.com and related apps.

Media contact:
Lauren N. Scherer | Vice President of Marketing | + 1 404 850 924 | Lauren.Scherer@nfhsnetwork.com