ATM Media and Pixellot sign an alliance that revolutionizes automated production and broadcasting in Spanish sports

• The company becomes the Spanish key partner in of Pixellot, the world leader in cameras and automated transmission services for sporting events through the application of artificial intelligence.
• ATM Media contributes to the process of developing algorithms additional to the already wide Pixellot’s services.
• FC Barcelona, ​​Real Madrid, Real Sociedad or Real Betis are some of the clubs that already use Pixellot technology which together with ATM Media, will reach Spanish federated, amateur, and adapted sports.
• The promotion of sports practice, the new possibilities of visibility and monetization, and the democratization of audiovisual content thanks to its affordable costs are the main advantages.

Barcelona, ​​May 3, 2022. ATM Media, a Barcelona-based company that offers automated transmission services for sporting events, has signed an alliance with Pixellot, a world leader in artificial intelligence technologies for the automation of the production and retransmission of sports content, and becomes a key partner in Spain, in an agreement that also includes several Latin American countries.

Through the development of its own algorithms that allow Pixellot’s technology to be adapted, ATM Media offers personalized automated transmission services to 16 different sports disciplines. The improvement of the algorithm and its adaptation to water polo is the latest milestone in a work that already makes it possible to produce and broadcast football, basketball, futsal, hockey or volleyball events, and competitions, among others.

The services are based on the installation of automated cameras that capture and record what happens in different parts of the pitch or sports facility and, through artificial intelligence, are merged to offer an integrated image and ambient sound. The audiovisual content is produced by adding to it the data or specifics of the match or sports discipline, the graphics, and even the voice of the announcers, where appropriate. In addition, an OTT platform is offered from which high-quality content is accessed.

This automated production and retransmission represent a revolution in the possibilities of development, visibility, business generation, and community creation of federated, grassroots, amateur, and adapted Spanish sports, which represent 98% of the competitions and events held in Spain.

The alliance between ATM Media and Pixellot makes available to this large group of clubs, schools, and entities, which are the true heart of Spanish sport, a technology that is already used by FC Barcelona, ​​Real Madrid CF, Real Sociedad or Real Betis Balompié, in a personalized and competitive way, and adapted to each discipline with an algorithm that incorporates variables and characteristics of the sport in question.

Jordi Roquer, CEO of ATM Media, has pointed out that “it is essential for us to go hand in hand with Pixellot, a world leader in this technology”. “We have a very clear vision of what we can contribute”, added Roquer, who highlighted that “the added value of our services allows progress towards the democratization of audiovisual content in Spanish sport and, at the same time, contributes to the modernization of it and the promotion of sports practice and the generation and feeling of community around it.

For his part, Alon Weber, CEO of Pixellot, has been “delighted” to grow and have a greater presence in Spain thanks to the alliance with ATM Media. Weber has also referred to the contribution of value to Spanish sport and has highlighted that the objective is to help it “grow, making high-quality content and technical and data analysis tools available to clubs and federations. In this way, they can help their formative and base teams to reach their potential”. In addition, he added that “ATM Media is a strategic partner because it actively contributes to the development of the technology that we offer to sports around the world.”

About ATM Media

ATM Media is a company specialized in providing automated transmission services for sporting events whose value proposition is based on technology that, through the installation of automated cameras and the use of artificial intelligence, adapts to 16 different sports disciplines. Thus, ATM Media’s mission is to become the window for federated, grassroots, amateur, and adapted sports, which, through digitization and content generation, have new possibilities to generate and target audiences.

ATM Media is a key partner in Spain and several Latin American countries of Pixellot, a world leader in automated live and on-demand transmission technology, which is used by many of the best clubs in the world. This technology is adapted and developed by ATM Media through its own algorithms to offer its services.

About Pixellot

Pixellot pioneered the concept of automated sports production solutions as an affordable alternative to traditional video capture, production, and distribution systems for professional and semi-professional sports events. Founded in 2013, Pixellot’s AI-Automated technology solutions streamline production workflow by fully automating live sports capture, production, and distribution. 18,000 Pixellot systems are deployed by broadcasters, production companies, clubs, federations, universities, high schools, sports portals, and coaching solution providers around the globe. To date, Pixellot has produced over a million live games from 62 countries across the globe.