seeUplay and Pixellot to Boost Mexico’s National Team and Liga MX Performance

Tel Aviv and Cancun, Mexico – 21 June 2018 – As the Mexican National Team celebrates its World Cup victory over Germany, seeUplay®, Pixellot’s local partner in Mexico, announces a major agreement with the Mexican Soccer Federation (FMF) and the LIGA MX. Under the agreement, Pixellot’s world-leading production automation technology will be deployed at all 18 Liga MX´s clubs and its youth academies to boost performance through latest video coaching methods.

seeUplay®, founded by Mexican sports marketing veterans, offers a complete tech solution that is part of the FMF Centro de Innovación de Fútbol Mexicano (Mexican Football Innovation Center) aiming to help improve the highest Mexican soccer league, Liga MX.

“seeUplay will help us to homogenize the way in which we record videos and give us the same quality for all the teams of the National Team and the MX League,” said Víctor Guevara, FMF Operations Director. “Pixellot is a core component of our intelligent coaching system that can follow the players on the court, with information available at any time, whether it’s a match or official training. ”

While the Mexican team is delighting the entire nation at the World Cup, the Pixellot C Coaching systems are being installed at all Liga MX stadiums, training facilities, and at the national team’s training complex, which will be ready when they get back for the 2018 national tournament beginning July 20. At that point, Liga MX will join dozens of professional clubs around Europe and China that already use the same Pixellot systems to boost their performance.

The Pixellot coaching solution generates panoramic footage of the entire pitch, enabling frame-by-frame review of each play and high-quality footage for any player and game-tracking or performance-analysis platform. With direct connectivity to the cloud, Pixellot feeds are delivered to the coaches and video analysts with minimal delay to support real-time decision making and improve their workflow. The Pixellot system comes replete with a myriad of production modules, including automatic highlights, high-end graphics, editing tools, scoreboard, and audio from a play-by-play commentator.

“We’re excited to equip Mexico’s top teams with state-of-the-art coaching technology,” adds Eduardo Gorodzinsky, Director General of seeUplay®. “We see very promising talent in Liga MX’s youth teams and have no doubt that the Pixellot coaching systems will contribute significantly to their development.”

“Pixellot’s tech will be instrumental elevating the level of play by virtue of its power as a coaching tool. It’s already being used at the top clubs in England’s Premier League, Spain’s La Liga, and Germany’s Bundesliga, and we’re happy to make them available to the Mexican League,” said Alon Werber, CEO of Pixellot. “Mexico’s top players are demonstrating their high level of play at the World Cup and I’m positive that with comprehensive video coaching they will even improve their skills and performance.”

About Pixellot
Pixellot offers automated sports production solutions that provide affordable alternatives to traditional video capture, production and distribution systems for professional and semi-professional sport events. Pixellot’s patented technology solution streamlines production workflow by deploying an unmanned multi-camera system in a fixed location, with additional angles as required, to cover the entire field, offering a stitched panoramic image. Advanced algorithms enable automatic coverage of the flow of play and highlight generation. Pixellot was founded at 2013 by Dr. Miky Tamir and Gal Oz, bringing extensive experience in broadcasting and media technologies, as well as in sports technology. Pixellot systems are deployed by broadcasters, production companies, clubs, sports portals and coaching solution providers around the globe.  For more information: www.pixellot.tv

About seeUplay®

seeUplay® stems from the mind Roberto Sonabend and David Sitt who are two of Pixellot´s first investors and brought the technology to Mexico. Eduardo Gorodzinsky, young entrepreneur, joined them to create and kickstart the company in 2016 aiming to use Pixellot´s automated sports production solutions to make high-quality sports videos available for every amateur team and fan in Mexico. seeUplay® currently streams more than 72,000 games every year and is becoming a powerful engine that enables minor, professional, and amateur teams to produce and stream their own sporting events, giving them the opportunity to reach fans and sponsors.

Contact
Amy Kenigsberg
K2 Global Communications
tel: +972-9-794-1681 (+2 GMT)
U.S.: +1-913-440-4072 (+7 ET)
amy@k2-gc.com