Pixellot Introduces the World’s first AI-Automated multi-angle solution for live Cricket in conjunction with the Lions Cricket Union, South Africa

Tel Aviv, Israel, April 12, 2022: Pixellot, the world’s leading provider of AI-Automated™ sports video and analytics solutions, is launching CricketTV – the first AI-powered, multi-camera solution to livestream cricket – in partnership with the Lions Cricket Union.

Pixellot and its African partner Interactive Television Africa (ITV) have been testing CricketTV for the past several months. The AI solution learnt cricket by filming practice games as well as batting and bowling practice at the iconic Imperial Wanderers Stadium, situated in Johannesburg, South Africa.

CricketTV will enable lower league and grassroots cricket clubs to cost-effectively and reliably avail high-quality footage to fans; helping to progress the game both locally and globally.

https://player.vimeo.com/video/674902938?h=315824a366

“Cricket is a top tier sport in South Africa, from school and club levels right through to provincial, then national level,” says Wanele Mngomezulu, Head of Marketing, Commercial and Communications, Lions Cricket. “Our partnership with Pixellot and ITV is groundbreaking for the game:I It has the potential to allow us to exponentially grow and develop the game, by using the technology to engage with our coaches, scouts, fans and families – discovering the next generation of cricket superstars.”

“This advancement excites me immensely. I approved the trial process because it is groundbreaking: Innovation and breaking barriers is something that we strive towards,” said Lions Cricket CEO Jono Leaf-Wright.. “We are extremely proud that we will be the first cricket Union and stadium in the world to launch such a powerful solution. CricketTV will help Lions Cricket deliver matches that ordinarily would not be broadcast, which means more content and more cricket – for fans, parents, players, sponsors, selectors and coaches. This technology will ensure that it is not just our professional cricketers that gain exposure but all

teams in our Pipeline system. It is a wonderful opportunity to rally behind and we look forward to seeing this AI technology for cricket come to life.”

CricketTV will enable cricket coaches to benefit from automatic analytics to enhance player coaching, talent development and scouting. Pixellot captures all of the video from the games in the cloud and makes the analytics platform easily accessible to coaches for use in training.

“We are thrilled to be collaborating on this project with the Lions Cricket Union,” says Alon Werber, CEO, Pixellot. “CricketTV will democratize the coverage of the game making previously unseen games available to fans, all via cost-effective, dependable, and high-quality broadcasting. Additionally, we will also enhance cricket by providing analytics to coaches, from even the most rural cricket grounds, which could not be accessed before.”

“Our Supersport Schools Project is an initiative under which we have livestreamed hundreds of games already thus allowing the AI solution to learn and properly track rugby, netball, and other such popular sports in South Africa,” said Shaun McCarthy, ITV. “It was logical for us to turn our attention to cricket. There is enormous potential for Pixellot’s technology to transform the game in South Africa and beyond – and we are thrilled to be working with the Lions Cricket Union to do just that.”

_______________

Lions Cricket Union:

Lions Cricket Union administers cricket within the Gauteng province spanning from under 12 to veterans cricket inclusive of over 50-community based clubs, over 300-schools, academy, Hubs, women, deaf and blind cricket as well as provincial and professional team the Imperial Lions. The Imperial Wanderers Stadium is the home of the Imperial Lions.

About Pixellot

Pixellot pioneered the concept of automated sports production solutions as an affordable alternative to traditional video capture, production, and distribution systems for professional and semi-professional sports events. Founded in 2013, Pixellot’s AI-Automated technology solutions streamline production workflow by fully automating live sports capture, production, and distribution. 18,000 Pixellot systems are deployed by broadcasters, production companies, clubs, federations, universities, high schools, sports portals, and coaching solution providers around the globe. To date, Pixellot has produced over a million live games from 62 countries across the globe.

Media contact:

Bubble Agency – Pixellot’s PR agency pixellot@bubbleagency.com

About Lions Cricket

Lions Cricket (Central Gauteng Lions) is the custodian of all cricket activities in the greater Sedibeng, West Rand, Vaal, and Johannesburg area and manages the Imperial Wanderers Stadium and Imperial Lions.

About the Imperial Wanderers Stadium

The Imperial Wanderers Stadium is the home of the best world-class entertainment and champions. It is the STAGE where not only Joburgers convene but the world at large. It is a world class multipurpose, entertainment and lifestyle VENUE rooted in the heart of Johannesburg, South Africa filled with hope, inspiring possibilities and where dreams and stardom are realised. It’s a melting pot of various cultures, arts, diversity, wealth, history, heritage and an unrivalled passion for SPORT.

Media contact:

Caroline Malan – The PR Machine – Lions Cricket Union PR agency caroline@theprmachine.co.za