NTTSportict Launches Amateur Sports solution in Japan Using Video and Highlights From 200 Pixellot Air Systems

The Solution, Dubbed ‘STADIUM TUBE Lite’ Will Showcase Video and Highlights to Meet the Needs of Athletes, Coaches, and Parents.

Tel Aviv, Israel, Osaka, Japan, October 21, 2021.  Pixellot, the world’s leading provider of AI-Automated™ sports video and analytics solutions, and NTT Sportict, a leading Japanese provider of video content production and distribution to sports facilities and organizations, announced today the launch of STADIUM TUBE LITE and the purchase of 200 Pixellot Air cameras as part of their rollout of a new service for live and on-demand sports broadcasts. 

The service, STADIUM TUBE, will provide two levels of automatic sports video; STADIUM TUBE Pro will employ Pixellot’s live streaming solutions Pixellot Show and Pixellot Prime which are permanently installed at venues, while STADIUM TUBE Lite will use Pixellot’s new portable Pixellot Air system – scheduled to provide live video in early 2022. The automatically created video will deliver a new level of graphic visualizations which includes stats, video ads, promotional graphics, and other monetization tools together with analysis and analytics capabilities for team and player improvement.

“Our vision is to change how sports are delivered in Japan and make regional and amateur competitions accessible to everyone,” said Masatoshi Nakamura, President, and CEO of NTT Sportict. “We want to offer a solution that would enable professional, automated game capture even at venues that do not have our Pixellot AI cameras installed. With the new, portable Pixellot Air camera this has now become possible, serving fans and parents, anytime, anywhere.” 

The Osaka Football Association was one of the first organizations to realize the potential and join the initiative. They have designated the OFA Bampaku Football Center to serve as the demonstration field since it is capable of holding international games and large-scale national tournaments.

“We are excited that Osaka Prefecture Soccer Association and the OFA STADIUM have joined the STADIUM TUBE initiative to revitalize regional sports facilities,” said Nobuo Fujinawa, Managing Director at Osaka Football Association. “We believe in creating new value for sports facilities by providing video that promotes diversification and choices and also generates new sources of income for facilities.”

“Today, especially after the onset of Covid-19, the most important sporting events for many people are not covered. Pixellot’s range of solutions covers the wide-ranging needs of various market segments, from professional to amateur and everything in between. The foreword thinking of our partner NTTSportict attests to the readiness of the Japanese market for this type of content.” said Alon Werber, CEO of Pixellot. 

Pixellot’s vast experience in providing cost-efficient live coverage for professional, and amateur sports has made it the solution of choice for thousands of teams and federations. Its end-to-end award-winning, AI-automated technology is installed in thousands of venues around the world that stream over 100,000 games per month, engaging fans and enriching their viewing experience with relevant and interesting statistics and beautiful graphics. 

About Pixellot

Pixellot pioneered the concept of automated sports production solutions as an affordable alternative to traditional video capture, production, and distribution systems for professional and semi-professional sports events. Founded in 2013, Pixellot’s AI-Automated technology solutions streamline production workflow by fully automating live sports capture, production, and distribution. 18,000 Pixellot systems are deployed by broadcasters, production companies, clubs, federations, universities, high schools, sports portals, and coaching solution providers around the globe. To date, Pixellot has produced over a million live games from 57 countries across the globe.