Title IX: See the change

Finally, after 50 years, Pixellot helps you SEE the change that Title IX has brought to women’s sports, and promote gender equality in sports

Title IX is the most commonly used name for the federal civil rights law in the United States of America that was passed as part (Title IX) of the Education Amendments of 1972. It prohibits sex discrimination in any education program or activity receiving federal financial assistance.

The Title IX regulation states that “no person shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any academic, extracurricular, research, occupational training, or other education program or activity operated by a recipient which receives Federal financial assistance”.

An example of sex discrimination would be denying admission of a person into an educational or training program on the basis of sex.

So Far…

The impact on opportunities for women and girls in sports has been great. In 1972 1 in 27 girls in the United States played sports. 40 years later, that number jumped to 1 in 5! Before Title IX around 300,000 women engaged in college and high school sports – in 2012, that number was over 3 million!

On top of that, college athletic budgets, and scholarships for women were virtually non-existent. That has changed considerably as has the level of play and competition.

The change was visible at the 2016 Olympics in Rio de Janeiro, where American women dominated sports from gymnastics to basketball to swimming with a total of 292 women and 263 men. Compare that to 1972 when only 90 women competed out of a US Olympic team numbering 428 athletes!

However…

Women’s sports are still not very available for viewing on the screen. Due to the high costs of producing sporting events, there is very little coverage of the enormous amount of women’s sports that are being played all over the world.

The AI-Automated Revolution is Leveling the Playing Field

Things are already changing in a big way. For the first time in 50 years, automated production is making it possible to capture, produce and stream live games in high quality and at low cost .

This is a real game-changer for promoting gender equality and women’s sports like never before. The publicity and visibility of women’s sports will not only draw viewers, it will draw in a whole new generation of women athletes to join and compete.

Not only that, Pixellot’s solution has built-in tools for analytics and for improving team and player performance. This will in turn enable athletic programs to utilize the same tools and methodologies used by professional organizations to take women’s sports to a new level.

Seeing is believing.

Automated production is already making live sports coverage for women’s leagues possible.  You can now catch live games from the Irish Women’s Football League and that’s true for the island of Malta as well, who have started broadcasting the Maltese Women’s Football League games. In New Zealand, cello sports is broadcasting women’s Hockey, Netball and Football, and in South Africa, SuperSport Schools are broadcasting thousands of girls’ games every month.

In Israel, the Women’s Basketball League Is being streamed and there are of course thousands of high schools across the US that are streaming women’s volleyball, soccer, and basketball via the NFHS Network.

Women’s sports are creating so much demand that a new bar recently opened in Portland Oregon. ‘Sports bra’, as the new sports bar is called, broadcasts women’s sports exclusively on its screens.