3 Ways Live Sports Coverage Will Boost Your School’s Profile

Parents invest a lot of time and financial resources in their child’s education. So it’s little surprise they expect a lot in return. Clearly, academic performance is one priority.

But for many, the extra-curricular activities hold equal weight.

Give a parent two options, and they’re more likely to pick the school that has a great sport offering, with team depth across several different options, over one that ‘performs well in the league tables, but offers little beyond the classroom.’

That’s why there’s value in considering an investment in remote sports broadcasting equipment that would let you offer live sports coverage — because, in doing so, you will boost your school’s profile, both on and off the pitch.

Allow us to explain how.

How adding sports video will help your school stand out

Sport is integral to the educational experience. Parents love to watch their offspring compete, whether they play for the firsts or the fourths.

And if you add live video into the mix, you not only add to the sense of occasion. You give grandparents and extended family who live a little further afield an easy way to participate — here are three reasons to invest in video capture equipment today.

1. Cater to an international audience

Hundreds of thousands of foreign pupils are enrolled in UK education, which leaves countless parents living abroad without any way to watch their children play sports.

But if your school live-streamed sports matches online, everyone would be able to support their children from afar. And where parents can’t watch live, schools can still share highlights straight after the match.

You could even add a showreel of big sporting events to your school newsletters and then post it online.

2. Help your pupils play at their best

International sports stars, from footballers to Olympic gold medallists, spend their formative years at school.

Which is why parents want to see stellar performance, both in and out of the classroom. The right video tools help your pupils play at their best, as illustrated by a study showing how young gymnasts improved more quickly when they could compare footage of themselves performing a skill with footage of a professional.

Some software even lets coaches generate player-specific stats — like shots taken, shot positions, and shot success rates — enabling your staff to pinpoint how to take your pupils’ performance to an Olympic level.

3. Build your school’s online presence

Social media now plays a crucial part in every organisation’s digital marketing strategy — and that includes schools.

Platforms like Instagram, Facebook, YouTube, and TikTok are a powerful way to give prospective pupils and parents an insight into school life. And if sports can help build the school’s social media presence, the school will benefit from the exposure.  

High-quality video footage will help your school do this. It will not only demonstrate your school’s sporting prowess.

It will show your willingness to invest in your pupils’ development.

Anyone can add live video coverage, here’s how.

If you want to bring live video coverage to your school sports, Pixellot is the way.

The platform’s portable, lightweight AI-automated camera records all the action, enabling you to offer live streams of matches on any online platform.

The technology also helps players improve thanks to its in-built analytics engine, which lets coaches code events into the raw footage to surface data-driven insights. You can then export clips and showreels to share with your community.

Or your pupils can use the system to complement their academic studies, retrieving performance data and analysing it themselves as part of the curriculum and coursework assignments.

Schools including Dulwich — and over 7,000 academic institutions across the US, South Africa, and Japan — already use Pixellot. And thanks to its easy-to-use, affordable platform.

Your school can now use live sports coverage and streaming services to boost your school’s profile too.

---

If you’re interested in what is happening in the world of sports & technology, check out our other blog posts here.