HOW TELCOS CAN WIN BIG WITH UNIQUE SPORTS CONTENT

Uncovered sports – The New Key to New Telco Revenue

In today’s fast-paced world, where the demand for engaging and exclusive content has never been higher, telcos (telecommunication companies) are in a unique position to leverage their infrastructure to unlock new growth opportunities from sports. The big opportunity lies in providing unique content – the games that are currently not broadcast. You may ask then, why are the sports that are not available on TV a big opportunity for telcos?

Longtail sports – The opportunity in covering uncovered sporting events

Longtail sports refers to those games that are outside the mainstream sports broadcasting ecosystem. Unlike major league sports, which attract massive viewership, media coverage and huge budgets for broadcast rights, longtail sports cater to smaller, more specialized, yet passionate audiences. This includes women’s leagues, secondary and regional and lower division games, niche sports with dedicated followings, and youth sports that showcase the stars of tomorrow.

These leagues are not broadcast today because the traditional production costs make it too expensive to produce, especially for small audiences. However, when production costs are slashed to the extent that much more content can be produced inexpensively, the accumulated numbers of viewers can rival those of Premier leagues! The “longtail” concept that emphasizes the collective value and audience interest in these less prominent sports, underscores a significant, yet underutilized market.

[Unique Viewers who have watched 5 consecutive minutes between March and December 2023]

A Powerful Value Proposition

There are many reasons to join the game:
– Provide exclusive, cost-effective content that engages audiences of all age groups
– Develop brand loyalty and connect with the younger generations
– Leverage your network and infrastructure to boost bandwidth usage
– Promote social responsibility by covering underrepresented sports and emerging leagues
– Penetrate the heart of the household with the sports that matter most – people of all generations can’t put their phone down and youth sports is one of the captivating types of content for the family!

Unlocking New Revenue Streams with Exclusive Content for New Audiences

In an era where Millennials, Generations Z and Alpha consume content voraciously, Pixellot’s technology enables telcos to create and distribute a wide array
of exclusive video and data content. This not only helps in developing an extensive library of
captivating sports content but also in creating emotional connections between athletes, families, communities, and the telco brand. Customers engaged with this unique content are more likely to forge a lasting relationship with the brand, creating sports memories that matter most to families.

Engage Passionate Communities

Longtail sports are often supported by highly engaged communities of fans, players, and families. Broadcasting these events helps build loyalty and create a sense of community among viewers. Enhancing the Sports Streaming Experience

Pixellot enables more video generation from every game, providing an opportunity for telcos to deepen their penetration into the heart of households. By leveraging their network infrastructure, telcos can utilize Pixellot’s solutions to offer seamless video content streaming, personalized video clips, and video editing and sharing opportunities. This positions the telco not only as a preferred service provider for players and families but also as the go-to choice for sports facilities and venues.

Use Cases: How AI-Automation is Revolutionizing Sports Broadcasting

Serbia Telekom and Pixellot:
By developing a multi-sport OTT platform and installing Pixellot broadcast systems across the country, Serbia Telekom has significantly engaged millions with the sports they care about the most. In a single, first year, they scaled to over 1,000 games, using 2 platforms (one paid OTT and one FAST).

The success of this initiative has led to the expansion of this model to Bosnia-Herzegovina, showcasing the potential for telcos to increase view-time, ARPU, and subscriber retention.

MultiChoice’s SuperSport Schools:
Engaging the younger demographic and their families in South Africa.

The platform developed by Pixellot is delivering captivating sports content to +700,000 subscribers of the Supersport School OTT in only 2 years. Over 40,000 games were livestreamed in 2023 using AI-automated production. This engaged over 5 million unique viewers from every corner of the country. The App views for 2024 are up 81% compared to the same time in 2023. This partnership has not only generated substantial revenue through advertising and sponsorships, but reached new audiences, with focus on younger generations and female viewers.

For telecommunication companies, the opportunity lies in harnessing the untapped potential of longtail sports to drive subscriber growth, increase bandwidth usage, enhance viewer engagement, and diversify content offerings.

AI Sports Capture is Catching On

Pixellot is the largest producer of live sports in the world, producing 10,000 games a day. Its AI-Automated Sports Production is the key to delivering massive amounts of content cost effectively. Collaboration with media companies, and rights holders, including major names like MLB, ESPN, Baidu, and NBC Sports Next, as well as world-renowned soccer clubs like FC Barcelona, and Real Madrid, demonstrates its capability to elevate sports streaming to new heights.

For telcos such as NTTwest, Serbia Telekom, and Multichoice, Pixellot has been instrumental in delivering live game coverage, highlights, and analytics directly to athletes, families and teams, spanning from grassroots to professional levels.

Join the Game With Pixellot Today!

For telcos looking to revolutionize the sports streaming landscape, enhance user experiences, and capitalize on new revenue opportunities, partnering with Pixellot is the way forward. Pixellot is committed to delivering high-quality, tailored solutions that drive success.

Contact us today at itayi@pixellot.tv or visit pixellot.tv to discuss how Pixellot can become your valued partner in unlocking the full potential of AI-powered sports streaming.