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August 03, 2021
How to Ensure Game Day Income Even Without Fan Attendance
After nearly a year without income from ticket sales, many soccer clubs have fallen into financial gloom. If you can’t sell tickets to attend the match, how can you generate income for the team?
For the top clubs, TV rights are a major source of income. But clubs in lower leagues don’t have that luxury. Luckily for them, there is a solution that offers clubs new ways to profit and monetize match days as a part of their sports financial management.
Not only that, it can even unlock additional revenue streams, boost fan engagement, and provide tools for improving team and player performance. And the solution is surprisingly cost-effective.
How is all this accomplished? The solution we are referring to utilizes AI-powered automated robot cameras.
This is how it can help you monetize every game you play.
Broadcast your games using live streaming
You might not know it but thousands of teams worldwide are already using unmanned, automated cameras to film, record, and produce game footage without a camera crew.
These AI-automated soccer camera trackers follow the soccer ball and players focusing on the action and producing a professional-looking sports broadcast. These live streams enable fans to watch every game, live or on-demand, anytime, anywhere. They even enable pausing the action, zooming in on players, and enjoying replays.
Since there is no need for a camera crew, OB van, etc., production costs are low. The typical production output quality is so good that three divisions under the Scottish Premiership use it now to produce live streams for their games.
When you take into consideration that each team essentially gets its own dedicated, customized OTT streaming service (think of this as a private Netflix platform featuring your favorite club), you have many new opportunities for sports content creating, customizing and monetizing. Some examples are creating pay-per-view packages or season passes.
However, it’s not just the live coverage that offers revenue potential. Soccer clubs can profit by selling highlight packages or betting rights as additional ways to generate income. Plus, sponsorships become even more valuable as the system supports in-game video ads, banners, and sponsored placements.
Will People Pay to Watch Live Streaming Content?
The resounding answer is “yes”. The fact is that fans are willing to pay for live streaming for a number of reasons.
Attending a Game from Anyplace
Even when stadium gates are open, and home fans can attend a match, it’s great to know that you can catch the action if you are unable to attend a certain game – or watch it later at your own convenience over VOD.
Exclusive Packages
Additional ways of monetizing that can be offered are special features like access to automated game highlights or exclusive content like viewing access of practice matches or team meetings, etc.
Bringing Far Away Closer
Half of a team’s games are played on the road. In many cases, the distance will not allow even die-hard fans to travel and attend every game. In addition, in many parts of the world, fans have moved to new areas and no longer can attend games, even though they continue to like the team. Live streaming and VOD can enable them to still follow their favorite teams and it’s understandable that people are prepared to spend money on nostalgia.
High Quality and Professional Experience
The HD live streaming sports camera uses artificial intelligence to deliver a top-quality viewing experience to your fans, automating the end-to-end production at a highly affordable cost. And if you want to boost the viewing experience with live stats and promotional graphics, you can do that too.
Pixellot recently partnered with LIGR to allow sports clubs to automatically add professional graphic overlays and templates to further enrichen the viewing experience. The update further extends the monetization opportunities by providing a truly immersive fan experience, making sponsorships and additional revenue streams even more feasible than ever before.
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