Large-Scale Youth Sports Tournament Coverage Powered by Pixellot & Hogak

Background

The 2025 Hwarang Daegi Youth Soccer Competition is the largest youth soccer event in Korea, running from August 5th to August 20th.
• Scale: 727 teams, 15,000 players, ~2,200 games in 14 days
• Coverage: National-level event with strong media attention
• Platform: Hogak OTT (Over-the-Top) sports streaming platform
• Pricing: USD $4 per full-event VOD subscription

Objective

Deliver comprehensive live and on-demand coverage of one of the largest youth sports competitions in the country, with minimal manpower, ensuring high uptime, scalability, and accessibility for a nationwide audience.

Technology & Setup

• Hardware Deployment:

18 × Pixellot S1 systems

8 × Pixellot S3 system

• Total Systems: 26 units for simultaneous coverage across multiple venues

• Content Production: Fully automated AI-powered capture, switching, and streaming

• Platform: Hogak OTT service for live streaming & VOD access

Operations

• Manpower Efficiency: Instead of large on-site production crews, AI cameras handle all filming automatically.
• Game Coverage: ~2,200 games streamed live over 14 days — an average of 157 games/day!

• Technical Performance:

• • • Overall uptime: 99.7% — exceptionally high at this scale
    • Smooth operations attributed to rigorous preparation & joint testing by Pixellot & Hogak teams

• Revenue Model:

• • • 4,000+ paying subscribers × $4 = ~$16,000 in immediate subscription revenue
    • Additional income potential from brand, sponsorship, and content licensing.

Media Impact

• Event covered in national sports media (Sports Chosun article)
• Increased visibility for Hogak’s OTT platform & Pixellot’s capabilities in large-scale sports broadcasting

Value Proposition

Stakeholder	Value Delivered
Tournament Organizer	Nationwide coverage, high production value, minimal on-site crew costs
Hogak OTT	Revenue growth from subscriptions, platform engagement, brand recognition
Pixellot	Proof of large-scale operational reliability in youth sports
Players & Families	Accessible, affordable way to watch and rewatch games
Sponsors	Targeted visibility to a highly engaged youth sports audience

Key Outcomes

• Scalability Proven: Successfully handled one of Korea’s largest sports events with AI-driven production
• Operational Efficiency: Reduced manpower requirements without compromising quality
• Monetization Success: Direct-to-consumer VOD model works at the grassroots sports level
• Market Credibility: Demonstrates readiness for similar large-scale youth sports events globally

Strategic Implications

This use case is a successful example of how to inexpensively cover and even generate income from youth sports using AI-powered streaming.

The key findings indicate that:
• It is replicable for large-scale amateur competitions worldwide
• It is ideal for sports with high participation but low traditional broadcast coverage
• It can open doors for sponsorship integration, highlight clip sales, and talent scouting services