[Last Amended: July 2026]

This privacy policy (“Privacy Policy”) describes how Pixellot AU Pty Ltd (ABN 81 694 314 326) (which collectively with its affiliated companies shall be referred to herein as the “Company”, “we”, “us” or “our”) collects, uses and discloses certain information, including Personal Information (as defined below) and the choices you can make about such information.

Pixellot Ltd., incorporated under the laws of the State of Israel, is our ultimate parent company and may process Personal Information on a group-wide basis as described in this Privacy Policy. Where this Privacy Policy relates to Services delivered in Australia, the processing will be conducted by Pixellot AU Pty Ltd, as the entity which contracts directly with Australian customers.

This Privacy Policy governs the processing and transfer of Personal Information, directly or indirectly, when using the Company’s AI-automated sports camera, streaming, broadcasting and analytic services, video analysis platform, video editing platform, and related mobile applications etc. (“Services”), visiting the Company website or other landing pages and the content therein (“Website”), when applying for an open position published on the Website (with such individuals being “Applicants”) or otherwise when interacting with Pixellot. Unless otherwise stated herein, customers, prospects, visitors and Applicants shall be separately and collectively referred to as “you” or “your”.

The Website, hardware (i.e., cameras), software and platforms shall all collectively be referred to as “Company Properties”.

Capitalised terms not defined herein shall have the meaning ascribed to them in the terms and conditions governing any use of the Website, apps or hardware, as well as any agreement executed between us governing the use of the Services or interaction with the Company’s Properties (“Terms”).

Note: you are not required by law to provide us with any Personal Information. Sharing Personal Information with us is entirely voluntary, save where provision of certain information (e.g. team or player registration data) is a condition of participating in a competition or program administered by one of our customers. If you do not share Personal Information with us, you may be unable to access and use all of the functionality available via our Website and the Services. If you are an Applicant, we may not be able to consider your application for employment with us.

This Privacy Policy and the Australian Privacy Principles (“APPs“) contained within the Privacy Act 1988 (Cth) (“Privacy Act“) apply every time we collect or otherwise deal with Personal Information.

1. AMENDMENTS

We may update this Privacy Policy from time to time to reflect changes in law, or the way we handle personal information. The most recent version of this Privacy Policy will always be posted on the Website and the update date will be reflected in the “Last Amended” heading. We may provide notice to you if these changes are material. Any amendments to the Privacy Policy will become effective immediately, unless we notify otherwise. We recommend you review this Privacy Policy periodically to ensure that you understand our most updated privacy practices.

2. CONTACT INFORMATION AND DATA CONTROLLER INFORMATION

For any question, inquiry or concern related to this Privacy Policy or the processing of your Personal Information, you may contact:

• The Company’s Data Protection Officer (“DPO”): Mr Eran Gutman. By email: erang@pixellot.tv By mail: Granit 11 St. Petach-Tikva, Israel.
• The Company’s designated Australian privacy contact: at operationsau@pixellot.tv

3. DATA PROCESSED BY THE COMPANY

We may collect two types of information from you, depending on your interaction with us.

The first type is technical data (“Technical Data”). Technical Data will not include your name or other key identifying information, but may include the type of operating system, type of device, time and date of access to the Service or Website, language preference, screen resolution, and aggregated data and insights that do not personally identify an individual.

The second type is individually identifiable information — information that identifies an individual or may with reasonable effort identify an individual (“Personal Information” as defined under the Privacy Act).

For the avoidance of doubt, any Technical Data connected or linked to Personal Information shall be deemed Personal Information for as long as such connection or linkage exists.

As detailed below, we may also collect or process sensitive information constituting photographs, or relating to health or revealing other sensitive attributes (“Sensitive Information”).

Player identification and video content: Our Services capture video footage that may include Personal Information or Sensitive Information, such as players’ and spectators’ faces (including children), movement and physical shape, and, where provided, names and Contact Information. The Company does not use facial recognition or other biometric identification technology to identify individuals within this footage. Instead, where player-level identification is required for features such as highlights, clipping, tagging or statistics, this is performed using non-biometric methods — principally matching an on-court jersey or squad number against team or competition registration data supplied by our customer or its designated registration/competition-management system. No biometric templates are created, stored, or matched against any individual’s likeness.

We will not sell, lease, trade or otherwise profit from Sensitive Information, nor will any of our vendors, service providers or partners who have access to such data be permitted to do so.

When collecting Sensitive Information directly from you, we will collect that information with your consent unless an exception applies.  If you are provided with access to the Services via one of our customers (e.g. a club, league, association or venue), our customer is responsible for obtaining the required consents from you.

Aggregated and de-identified data: In the course of providing the Services, information and data relating to a customer’s or user’s use of the Services (including layout, functions and processes carried out on the platform, referred to in our standard licence agreement as “Content”) may be transmitted to us. We do not collect this information, however we may use it for various purposes, including to derive aggregated, statistical information and insights from Content, including data that does not identify a customer, individual or organisation and cannot with reasonable means be attributed or traced back to the Content (“Crowdsourced Data”). We may use Crowdsourced Data, together with any information or Content concerning enhancements, changes or additions to the Company Properties you provide us (“Feedback”), for any purpose, including to operate, maintain, improve and develop the Services and other products, for research and testing, and for commercial purposes, consistent with our standard customer agreements. Because this data does not identify you, no separate remuneration is payable to you or the customer for this use.

Promotional clips: Under our standard licence agreement, we retain a non-exclusive right to extract a small number of short-form video clips (in each case, no more than two clips per event, of no more than 20 seconds each) from footage captured through the Services, for the purposes specified in our standard licence agreement, including promoting the relevant sport, the customer, or the Company (for example, on our website, apps, social media or marketing materials). We will exclude any individual from such clips who has been identified, through privacy settings enabled on or in connection with the Services, as a participant whose image or data is not to be used, shared or published — using the same non-biometric matching described above, not facial recognition. Customers and participants can find out how to configure these settings by contacting us or their organisation.

Automated Decision Making: We use a number of programs and applications which utilise machine learning and other artificial intelligence (“AI“) based processes. Additionally, we utilise processes and tools which amount to automated (or substantially automated) decision making (“ADM“) to support us with some aspects of our operations, including the following processes:

• Capturing and analysing information and footage for the purpose of providing video breakdown and performance analytics capabilities for coaches and players;
• Capturing and analysing information and footage for the purpose of providing team and player highlights; and
• Capturing and analysing information and footage for the purpose of providing team and player statistics and story-telling.

Unless de-identified (where an individual has communicated that they do not wish to be included in footage broadcast via the Services), Personal Information including names, player data, video images of players, staff and spectators, and video recordings may be used in connection with ADM tools. Your Personal Information may also be used in conjunction with the output of these tools (and other AI tools). The level of human involvement in ADM varies by use case and may range from partial to full human oversight and approval.

Ultimately, the types of Personal Information that we collect and hold about you will depend upon how you interact with us. Where your Personal Information is provided by a club or other organisation that is our customer, the specific types of Personal Information we hold will depend upon the way that the customer elects to implement and use our Services.

The table below details the types of Personal Information we may collect and/or hold and the purposes for which we collect, hold and/or use that information:

Please note that the actual processing operation per purpose in the table above may differ. Such processing usually includes a set of operations by automated means, such as collection, storage, use, disclosure by transmission, erasure or destruction.

We may also use certain Personal Information to prevent potentially prohibited or illegal activities, fraud, misappropriation, infringements, identity theft and other misuse of the Services, to enforce the Terms, to protect the security and integrity of our databases and Services, to protect our interests at law, and where required or authorised under applicable laws which we are subject to.

4. HOW WE COLLECT INFORMATION

Depending on the nature of your interaction with us, we may collect the above information as follows:

• Information you provide us directly — e.g. when you register, create an account, or correspond with us.
• Information we receive from third parties — e.g. Contact or registration data received directly from our customers, or from a registration/competition-management platform on their instruction. Information that is provided to us by our customers is collected by those customers in accordance with their own privacy policies. Once it is disclosed to us, we will use it for the purposes outlined in this Privacy Policy.
• Information we receive automatically — Online Identifiers and Usage Data, including analytics, collected automatically or via third-party measurement and marketing tools. See Section 5 below (“Cookies & Tracking Technologies”).

5. COOKIES & TRACKING TECHNOLOGIES

We use “cookies”, Software Developer Kits (“SDKs”), tracking pixels and similar tracking technologies when you access the Company’s Properties or interact with the Services.

A “cookie” is a small piece of information a website assigns and stores on your device while you view and interact with a website. Cookies can be used for various purposes, including efficient page navigation, statistical purposes and advertising. Pixels (also known as web beacons or tracking pixels) are small pieces of code embedded in web pages or emails that collect information about how you interact with that content.

The information we collect via cookies and tracking pixels includes your IP address, browser type, device identifiers, the pages you visit on our Website, how long you spend on those pages, the website you visited before navigating to our Website and other Technical Data.

We use information collected via cookies and tracking pixels for purposes including enabling essential Website functionality, understanding how visitors use our Website so we can improve it, remembering your preferences, and delivering advertising and measuring its effectiveness. We may also use third-party cookies and pixels, which may collect information about your browsing activity across different websites and share this information with the relevant third party provider. These parties may use this information for their own purposes, including to serve you with targeted advertising.

6. SHARING DATA WITH THIRD PARTIES

We share your Personal Information with third parties, including service providers that help us provide the Services. The table below describes categories of recipients:

7. YOUR RIGHTS

We acknowledge that different people have different privacy concerns and preferences. Our goal is to be clear about what information we collect so you can make meaningful choices. Depending on your relationship with us, you may have the following rights:

You may be able to exercise some of these rights directly, for example, by logging into your account with us and updating information.

If you wish to exercise any of your rights, contact us using the details in Section 2 of this Privacy Policy (“Contact Information”), or via our Data Subject Request form. If your data was collected by a customer through that customer’s program (e.g. a club, league, association or venue), you may also raise your request with that customer, who can coordinate with us directly.

We will acknowledge requests made with us promptly and aim to respond as soon as possible. We will explain the reasons to you if we are unable to comply with a request in full.

Please note that, under the Privacy Act, there are circumstances in which we are not required to give you access to or correct your Personal Information. There is no charge for requesting access to your Personal Information but we may require you to meet our reasonable costs in providing you with access (such as photocopying costs or costs for time spent on collating large amounts of material).

We do not discriminate against customers or users who exercise their privacy rights.

8. DATA RETENTION

We retain Personal Information for as long as necessary for the purposes set out above, in accordance with applicable law, or (where applicable) until you opt out. We may retain Personal Information for longer where required for legal, regulatory, tax or accounting purposes, to maintain accurate records in the event of complaints, or where we reasonably believe there is a prospect of litigation. Except as required by law, we will take reasonable steps to delete or de-identify Personal Information at our sole discretion once it is no longer necessary.

Video footage and highlights are retained in line with the retention period agreed with the relevant customer, and are deleted or de-identified once no longer required for the applicable season or program, or upon a valid removal request.

9. SECURITY

We hold Personal Information in a combination of electronic records (including cloud-based systems) and, in limited circumstances, physical records. Our electronic records are stored on secure servers operated by us or by third-party service providers on our behalf, including cloud infrastructure providers located in Australia and overseas – see Section 10 (“Overseas Data Transfer”). Physical records, where held, are stored in secure premises with restricted access.

We design our Services with your security and privacy in mind, and have implemented and maintain physical, technical and administrative security measures to protect Personal Information which we hold from misuse interference or loss, and from unauthorised access, modification or disclosure.

Please contact us using the details in Section 2 (“Contact Information”) if you feel your privacy was not properly handled, in breach of this Privacy Policy, or if you become aware of unauthorised third-party access attempts.

10. DATA TRANSFER

For video footage, highlights and associated Personal Information captured via the Services in Australia, the Company hosts and stores such data on Australian-based infrastructure by default. However, some components of the Service may involve processing or storage on overseas infrastructure (e.g. back-office systems, disaster recovery, or specific processing not available in Australia), and as a result Personal Information may be transferred to recipients located outside of Australia, including in Israel and the United States of America.

Other Personal Information is processed and stored by the Company and other entities, service providers and legal authorities as detailed in Section 6 above (“Disclosure of your Personal Information”). Some of the recipients to which other types of Personal Information is disclosed may also be located outside of Australia, in countries such as Israel and the United States of America.

11. CHILDREN

The Company’s general Website is intended for a general audience and is not directed to individuals under 18.

Where we process Personal Information about minors (e.g. athletes), the relevant customer is responsible for obtaining any consents required by applicable law, and the Company will not knowingly contact or engage with children under 18 without such consent.

Recognising that a substantial proportion of participants captured by the Services in community and junior sport are minors, the Company applies the following measures across its Services:

• No facial recognition or biometric identification is applied to any participant, adult or child (see Section 3 (“Data processed by the Company”));
• Player attribution uses non-biometric jersey or squad-number matching linked to registration data supplied by the customer, not independent identification of a child’s face or likeness;
• Consent and notice to parents/guardians of minors is obtained by our customers, through their own registration and member protection processes, rather than being collected directly by the Company;
• Requests to remove footage or images of a minor are treated as priority requests and actioned promptly on notice from the customer or the parent/guardian; and
• The Company maintains escalation and incident-management processes to respond to any child-safety concern involving captured footage, and will cooperate with a customer’s own safeguarding processes where relevant.

If you have reason to believe a child has provided us with Personal Information other than as described above, please contact us and we will endeavour to delete that Personal Information from our databases.

12. COMPLAINTS

You may contact us using the contact details in Section 2 (“Contact Information”) to raise a concern regarding our handling of Personal Information. We take all complaints seriously and are committed to resolving them in a fair and timely manner. When we receive a complaint, we will acknowledge receipt promptly, and will endeavour to investigate and respond to your complaint within 30 days. If we need more time to investigate, we will notify you and keep you informed of our progress. Our response will set out the outcome of our investigation, the reasons for our decision, and any steps we propose to take to address your concerns.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (“OAIC“) at www.oaic.gov.au for guidance on alternative courses which may be available.

13. CONTENT, LICENSING AND COMMERCIALISATION

This section explains how footage and other content captured through the Services is used, and how that interacts with your organisation’s own rights.

• Role of the Company: The Company provides the Services under licence to each customer. The Company does not sell any hardware, software or platform to the customer, and no transfer of ownership in the Company Properties or underlying technology occurs. Where a customer’s agreement addresses ownership of the video footage and content it generates, that arrangement governs as between the Company and that customer.
• Distribution: Content is distributed to the platforms the customer designates (which may include competition-management, officiating, coaching, case-management or fan-facing platforms), as instructed by the customer, and in accordance with the distribution arrangements set out in the applicable agreement.
• Rights the Company retains: Regardless of how content ownership is allocated between the Company and a customer, the Company retains, under its standard customer Terms: (i) the right to derive and use Crowdsourced Data and Feedback as described in Section 3 (“Data processed by the Company”); and (ii) a limited right to extract and publish short-form promotional clips as described in Section 3 (“Data processed by the Company”), subject to individual opt-outs. These retained rights do not extend to selling or leasing identifiable Personal Information, and any use of Crowdsourced Data will not identify a customer, individual or organisation.
• Broadcasting and consents: Except for the rights described above, the Company does not grant or hold any broadcasting rights in Content generated through the Services. Each of our customers is responsible for obtaining and maintaining all consents, releases and permissions from participants (including in relation to broadcasting, publicity, and Personal Information rights) needed to lawfully capture, retain, edit and distribute their Content, including any content shared with the Company.
• Privacy and data requests: Requests concerning Personal Information or content removal (including under Section 7 (“Your Rights”)) will be handled in coordination with the relevant customer to ensure removal is reflected consistently across all integrated platforms, subject to the Company’s retained rights described above.