Why Our Five-Year Restructuring with PlayOn Changes the Rules of the Game

We just made an important and historic announcement.

We extended and restructured our Playon partnership for five years. I say “restructured” because we shifted to shared-success model that ties our growth directly to Playon’s success.

Sports Business Journal was right to call it “a novel revenue-sharing arrangement instead of a traditional software licensing fee.”

This is a relationship made possible by technology.  Our new AI-as-a-Service (AIaaS) model enables us to have such a powerful impact on Playon, that want to share future growth opportunitie with us.

Most B2B sales put people on opposite sides of the table.  With Playon we are on the same side of the table. It’s a model we fully expect to extend to other partners in the future.

 

As our CEO said in a recent interview with Sports Business Journal:  “We see ourselves as a technology company that, first and foremost, needs to help our business partners make money out of the content that we provide,”

The Double Win

Sports – the industry we love – has inevitable winners and loses.  But now, sports technology has no losers.

Our business model is built on collaboration, not competition.  We’re proud to be the only company in sports tech – and one of the few in any industry – to launch a true revenue-share model.   In fact, our ability to deliver customized solutions is ready for any partner who is ready to experience exponential growth

This new model and the possibilities it opens demonstrate our deep confidence in our ability to help partners monetize their content.   – Technology can and must create value for everyone involved; our AI delivers more engagement, more viewership, and more personalized fan experiences. Our AI doesn’t just automate – it learns what fans love and turns that engagement into real value.

A Mission, Amplified

When we first partnered with PlayOn Sports in 2017, we shared a simple belief: every high school game deserves to be seen.

Fast forward eight years – over 16,000 systems, 9,000+ schools, and millions of games later, that belief has turned into something much bigger.

But still, only a small percentage of youth sports are being captured, shared, and made forever available.

Stay tuned to our blog for more news about how youth sports is reaching full maturity!