How Arizona Athletic Grounds Is Setting a New Standard for MSVs - Powered by Pixellot and SportsEngine

In the fast-evolving world of youth and amateur sports, Arizona Athletic Grounds (AAG) isn’t just keeping up — it’s leading the way.

Located across an impressive 280 acres, AAG is the largest multi-sport venue (MSV) in the United States. But it’s not just the size that’s making headlines — it’s their bold commitment to technology-driven customer experiences and saving the greatest moments forever.

At the heart of that strategy? Pixellot and NBC Sports Next’s SportsEngine Play— sports companies that are reshaping the youth sports world by offering the chance to receive free AI-powered cameras from Pixellot upon adopting SportsEngine Play’s new livestreaming platform.

Building a Smarter, More Profitable MSV

When Meg Stevens, became President of Arizona Athletic Grounds, she knew they needed more than just the ability to host games. They needed technology that would make operations smoother, the athlete experience unforgettable, and the business more profitable.

“We’re no longer just renting fields — we’re building communities, relationships, and opportunities.” Said Stevens during the webinar with Nick Busto from NBC Sports Next and David Shapiro from Pixellot.

The Pixellot/SportsEngine solution was the perfect fit.

 

Instead of relying on costly, manual capturing and streaming, Pixellot’s AI-powered automated camera systems enable AAG to streams games across their massive facility with minimal staff intervention. Every match — whether basketball, volleyball or any other sport — can be captured live and shared easily.

Meanwhile, SportsEngine — a leader in youth sports management software — powers integration and scheduling at AAG. Athletes and families can easily sign up, pay, track schedules, and receive updates through a user-friendly platform.

No shaky phones and missed moments. This frictionless customer experience keeps families happy — and keeps them coming back season after season.

Why Technology Is Core to AAG’s Mission

At Arizona Athletic Grounds, the vision to improve the athlete experience is clear:

• Pixellot turns every game into a pro-level broadcast, creating memories and new marketing opportunities.
• SportsEngine Play allows every family member to access the game on web or mobile and connect directly to the live action at the venue.
• AAG creates an experience where families feel connected, cared for, and excited to participate — not just once, but for years to come.

Leading the Future of Youth Sports Venues

Arizona Athletic Grounds isn’t just setting a new standard — they’re proving that future-ready MSVs need to think beyond the field. The right combination of technology, community building, and business strategy can elevate a venue from a simple rental facility to a vibrant, profitable hub for athletes and families.

By embracing AI-automated streaming and a comprehensive platform for content management and fan engagement, venues can unlock new revenue streams, connect with a wider audience, improve efficiency, and provide valuable experiences for athletes and their families.

That’s the vision Pixellot, together with NBC Sports, are bringing to life.