7 Ways to Monetize Previously Uncovered Sport Content

Pixellot has always believed in the power of combining the low costs of AI-automated production and the opportunity in emerging sports. This is the reason the company created its solution to factor-in the unique necessities of incremental monetization for sports markets that were the previously uncovered.

There are seven different types of monetization options for the sports industry (and they are all integrated into Pixellot systems).

These are:

1. Subscription Models

The mainstay of income from streaming sports content is of course the provision of various subscription models.

By offering a range of subscription options—from Season Passes and weekend passes to comprehensive All-access Subscriptions, fans and families are able to choose the cost and level of access to content that suits them best.

Prices vary, with monthly fees as low as $5-$15 depending on the sport and viewership, and annual options that integrate seamlessly with enrolment fees, typically ranging from an additional $70 to $120.

A flexible approach ensures that every young athlete has the opportunity to showcase their talents on a bigger stage, providing families with the priceless chance to propel their children toward greater opportunities in sports.

Pixellot’s fully integrated media channel management platform lets you set and customize subscription models with ease.

2. Advertising and Sponsorship

The second most important base for generating income is advertising and sponsorships.This means that digital platforms streaming sports content must be able to offer ad server integration, video banners, watermarks, and logos, on-portal ads, pre/mid/post roll, as well as app promotion campaigns, and various sponsorship opportunities such as onscreen, branded sponsorships, and micro sponsorships.

On-portal ads and strategic placement of pre/mid/post-roll advertisements need to mesh seamlessly with the viewer’s experience, promoting higher engagement without disrupting the live action. The ability to include app promotion campaigns further leverages this engaged type of audience, driving downloads and interactions with sports-related applications, directly linking digital engagement to on-field performance.

Whereas advertising is in many cases a national or regional investment by bigger brands, sponsorships are a great way for local businesses to get exposure within their communities. Types of sponsorships include onscreen watermarks, branded highlight sponsorships for plays, players or game recaps and other social media sponsorships or collaborations.

Integrating these advertising capabilities for seamless use into their solutions, Pixellot provides federations and leagues with the ability to offer brands a direct line to a captive and passionate sports audience, opening up avenues for deepened engagement and heightened brand visibility.

3. Content Syndication

Another important monetization option is the ability to generate content that can be syndicated on a commercial basis. With automatically generated video and highlight clips, you can control content syndication offering a streamlined process for distributing game footage, recaps, highlights, and other valuable clips to sports publishers or media sites. Content owners have the flexibility to monetize their content through direct sales or by engaging in revenue-sharing models.

With this capability, broadcasters can effortlessly extend their reach beyond traditional platforms, tapping into a broader audience across various digital landscapes. Whether opting for a fixed deal or a revenue share arrangement, content syndication ensures maximum exposure and potential revenue streams for sports organizations and broadcasters.

This type of model not only amplifies viewer engagement by making sports content more accessible but also opens up new avenues for partnerships with sports publishers and media outlets looking to enrich their content offerings.

4. Personal Highlights

Today, more and more fans prefer to watch their favorite teams and athletes online. This enables sports organizations to leverage the power of personalized content by monetizing highlights, reels, and clips while enhancing the overall fan experience at the same time.

For athletes, the intersection of recruiting, social media, and NIL (the rights of an athlete, to control the commercial use of their Name, Image, and Likeness) provides new opportunities for exposure and monetization, while offering recruiters innovative tools for talent search and assessment.

5. Live Data & Betting

Live data and betting open up many monetization options even if sports betting is not legal in your country. Monetizing audio-visual rights are reserved for federations and leagues that raise interest in the international betting market. The two basic requirements are rights and the ability to provide a low latency live feed.Pixellot’s low-latency streaming capability is approved by all live sports data providers and it is today the industry standard by the leading companies such as Genius Sports, Sportsradar, IMG, Stats Perform and Infront Sports.

6. Coaching & Analytics

If your system is capable of providing video analytics, this is something that teams and coaches will fconsider a worthy expense for improving team and player performance as well as for match preparation and player development. Analysts and scouts will be thrilled to pay to gain access to data and footage of potential, undiscovered talent through the video exchange.

Pixellot’s video coaching platform and video exchange were designed to be an integral part of your monetization plans.

7.  E-commerce Opportunities

Besides growing your fanbase, e-commerce opportunities are many and can include merchandising, sporting goods, mail campaigns, and affiliate/revenue shares. Pixellot’s system enables you to place a banner on your OTT and discover new monetization opportunities never imagined before.

Conclusion: The Power of Long-tail Sports Streaming

The key to success is not just the ability to stream sports content, it’s about creating an entire ecosystem that benefits everyone involved, from the teams and players to the fans and advertisers. Pixellot solutions were designed to allow smaller, developing leagues and niche sports to tap into multiple revenue streams. This incremental income can add up quickly, making it a viable and profitable option for monetizing these types of sporting events.