Company

Doron Gerstel is a seasoned executive with a proven track record of driving transformative growth and innovation. With extensive leadership experience across major technology firms including Perion Network, Panaya, Nolio, Syneron, and Zend Technologies, he excels in building world-class teams and performance-driven cultures. Doron brings a passion for scaling new technologies that connect millions of fans to sports moments worldwide. He holds a B.Sc. in Economics & Management and Information Systems from the Technion - Israel Institute of Technology, and an MBA in Marketing from Tel Aviv University.

Gal served for nine years with an elite R&D unit in the Intelligence Corps of the IDF managing development groups of computer vision and GIS application developers. During that time he worked with different visual platform to capture information, from UAV to satellites. Prior to Pixellot Gal co-founded SportVu together with Dr. Miky Tamir (Pixellot’s co-Founder and Chariman) and served as the CEO and R&D Manager of the company until it was sold to US based company, STATS, in 2008. Gal obtained a Master’s degree in Bioengineering from the Tel Aviv University.

Yossi Dayan is a multidisciplinary executive with over 20 years of experience driving growth across industries. Prior to joining Pixellot, Yossi led WeWork’s global franchise operations, establishing and scaling partnerships across multiple regions, and separately overseeing the expansion of WeWork’s international enterprise business. Yossi began his career in financial markets at Merrill Lynch and went on to hold senior leadership roles at UniCredit and BCS, managing global teams across trading, structuring, and distribution. He holds an MBA from the Wharton School at the University of Pennsylvania and a dual degree in Economics and Law from Tel Aviv University.

Elad is a senior global executive with over 17 years track record of building, operating and scaling businesses. Elad has vast experience in the broadcast and sports world from his prior position as the CBO and CMO at MX1 where he worked with a variety of sports organization. Prior to that, he served as the CEO of WallStream a social network video advertising solution and VP Products & Strategy at Mediamind a division of DG in New York. Elad holds an EMBA from the Hebrew University.

Colby serves as CCO of Pixellot North America, managing all partnership and operations activities across Pixellot’s portfolio of products. Colby was key in building Pixellot’s partnership with PlayOn Sports and the NFHS Network, a partnership that together now streams over 1 million live sporting events automatically across the US.

Hadar Vaturi is Senior Vice President of People at Pixellot, where she leads talent strategy, culture development, and organizational growth to support the company’s global expansion and innovation goals. With deep experience in scaling high-growth technology teams, Hadar has a proven track record of shaping inclusive cultures that empower employees and drive performance. Hadar began her career in human resources with a focus on supporting leadership teams and strategic workforce development in e-commerce and finTech firms. She holds academic credentials in communications and is passionate about enabling environments where people can do their best work and grow with the business.

Roy Sgan-Cohen is Chief Product and Technology Officer at Pixellot, leading the company’s product vision and technology strategy across AI, data, and scalable platforms. With over 20 years of experience at the intersection of business, product, and engineering, he specializes in building high-impact technology that delivers real customer value at scale. Before joining Pixellot, Roy held senior executive roles at Amdocs, where he led GenAI, data, and SaaS platform strategy across a global product portfolio. He has also served as SVP R&D at Perion Network and as CEO of CreditGuard, bringing deep experience in enterprise software, fintech, and large-scale cloud platforms. Roy holds an MBA and a B.Sc. in Industrial Engineering from Tel Aviv University.

Dvori Ben Basat is a seasoned financial leader driving disciplined growth and strategic execution as Chief Financial Officer at Pixellot. She brings more than 20 years of experience leading finance, accounting, and operational teams across fast-moving tech and software companies. Before joining Pixellot, Dvori served as CFO at Seebo and continued that leadership after the company’s acquisition by Augury, where she oversaw financial planning, M&A integration, and scaling global operations. She also held senior roles at NICE Ltd, where she led finance operations and shared services expansions, and at 888.com heading international accounting efforts. Dvori is a certified CPA with a BA in Economics and Accounting and an MBA from the Recanati Graduate School of Business Administration at Tel Aviv University, and she is known for creating strong financial foundations that support innovation and global growth.

Genady Nahshon is a seasoned operational leader and entrepreneur with deep experience in scaling businesses and driving execution excellence. As Chief Operating Officer at Pixellot, he oversees daily operations and cross-functional alignment to support the company’s mission of transforming sports media with AI-powered video solutions. Prior to joining Pixellot, Genady held senior executive roles in the aesthetic and health technology sector, serving as COO and Site Manager at SofWave Medical Ltd., where he helped steer operational strategy and global growth. Earlier in his career he led teams at Syneron Medical, Syneron Beauty, and Iluminage Beauty (a Unilever Ventures JV), and founded BrightTonix, a venture focused on innovation in medical technology. Genady’s leadership blends strategic rigor with hands-on operational execution, and he has been involved in multiple patent-driven innovations and published work in his field.

Gal served for 9 years with an elite R&D unit at the Intelligence Corps managing development group of computer vision and GIS application developers and worked with different visual platform to capture information, from UAV to satellites. Prior to Pixellot Gal has cofounded SportVu together with Miky and worked as CEO and R&D manager of the company until it was sold to US based company STATS in 2008. Gal has Master degree in Bioengineering from TA university.

Vice Chairman and co-founder of thetime, Nir has been an entrepreneur and angel investor for the last 20 years. He is an angel investor involved in $2.5B exists and is behind the success of companies like Nielsen BuzzMetrics, Matomy Media Group, RSLCOM, Deltathree, and others.

Andy is a Partner at Shamrock Capital, a Los Angeles based media, entertainment, and communications focused private equity firm. In addition to Pixellot, Andy currently serves as a director of DeCurtis Corporation, Branded Cities, Appetize Technologies and Mobilitie Investments III as well as oversees Shamrock’s investment in Omega Wireless. Previously, Andy served on the boards of Screenvision Media, Consilio, Questex, MarketCast, K2 Towers, RealD, Wazee, Publishing Group of America, Naylor Publications, PrimeCo Wireless, Liberation Entertainment, and BASE Entertainment and was a board observer of MetroPCS and OpNext.

Chairman and founder of thetime & Firstime. Chairman and CEO of McCann Tel Aviv, the leading advertising company in the country. Ilan is also a member of the Executive Board of McCann Erickson Europe and former chairman of Matomy Media Group.

Ronen is a Managing Director at PSG Equity and heads its Israeli office. Previously, he was a principal, partner and General Partner at Viola Ventures from 2008 to 2021 focusing on SaaS and Vertical AI investments. Notable investments include iRonsource (NYSE: IS), Redis, Verbit, Samanage (acquired by NYSE: SWI). Prior to Viola, Ronen held several positions in the Israeli tech industry, the latest one being VP Product Management in Verint Systems (NASDAQ:VRNT). Ronen serves on the board of directors of the Aaron Institute for Economics Studies at Reichman University (formerly IDC) in Herzlia, Israel. He is a lecturer at the Kellog-Recanatti EMBA program at Tel Aviv University. From 1989-2002 Ronen served in an elite Israeli Defense Forces' Intelligence Unit (8200) and holds a rank of Lieutenant Colonel (Res.). He received a B.A., cum laude, in Economics and Middle East History from Tel Aviv University and an M.Sc. in Technology Management from the University of Maryland University College (UMUC).

Rotem is a director at the Tel Aviv office of PSG Equity. Previously, Rotem was a Principal at Viola Ventures where she led investments in early-stage startups focusing on Enterprise SaaS, Vertical AI, and Fintech. Prior to joining Viola, Rotem was a Project Leader at Boston Consulting Group. As a Project Leader, she led teams of consultants to diagnose and solve companies' most challenging problems. She worked on strategy development, operations optimization, and M&A, with a focus on Financial Institutions, Industrial Goods and Energy. Rotem is also a lawyer and member of the Israeli Bar Association. She clerked for the President of the Israeli Supreme Court, the Honorable Justice Dorit Beinisch. Rotem holds an MBA with High Distinction from Harvard Business School, elected as a Baker Scholar, HBS's highest level of academic distinction, awarded to the top 5% of the class. Rotem also holds an LL.B. in Law & Economics, Magna Cum Laude, from the Hebrew University of Jerusalem.