July 20, 2026

Platform and Content Managment Privacy Policy - Australia

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[Last Amended: October 2026]

1. SCOPE OF THIS PRIVACY POLICY

This privacy policy (“Privacy Policy”) describes how Pixellot AU Pty Ltd (ABN 81 694 314 326) (which collectively with its affiliated companies is referred to as the “Company”, “we”, “us” or “our”) collects, uses and discloses Personal Information (as defined below) and the choices you can make about such information.

This Privacy Policy governs the processing of Personal Information, directly or indirectly, in respect of the Company’s AI-automated sports camera, streaming, broadcasting and analytic services, video analysis platform, video editing platform, and related mobile applications etc (“Platform”) including any Pixellot prepared content delivered via customer platforms (together, “Services”).

For information about how we handle Personal Information in respect of our other business operations, including information collected via our website, when you enquire about our products and services and when applying for a role with us, please see our general privacy policy available here (save that any references to the Services in that policy are superseded by this Privacy Policy for Australia).

For the purpose of this Privacy Policy:

Users of our Services are referred to as “you” or “your”;
“Personal Information” has the meaning given to it in the Privacy Act (as defined below), which means information or an opinion about an identified individual, or an individual who is reasonably identifiable; and
“Sensitive Information” is also defined in the Privacy Act, however the types of Sensitive Information which we collect and process in connection with the Services are limited as set out in Section 2 (“Key Information”).

The Privacy Act 1988 (Cth) (“Privacy Act”), which includes the Australian Privacy Principles (“APPs”), applies every time we collect or otherwise deal with Personal Information.

2. KEY INFORMATION

No use of biometric data:

We do not use facial recognition or other biometric identification technology or templates to identify individuals as part of the Services. Instead, where player-level identification is required for features such as highlights, clipping, tagging or statistics, this is performed using non-biometric methods — principally matching an on-court jersey or squad number against team or competition registration data supplied by our customer or its designated registration/competition-management system.
In some circumstances, video footage can be classified as Sensitive Information. This is the only Sensitive Information we collect and/or hold in connection with the Services and we will not sell, lease, trade or otherwise profit from Sensitive Information.

See Section 3 (“Types of Information We Collect”) for full details of the types of Personal Information and Sensitive Information collected and processed by us, and Section 14 (“Children”) for more information about the controls in place to protect minors whose Personal Information we process.

Right to opt-out and other privacy settings:

Players can opt-out of video footage of them being broadcast via the Services. Opting out will mean that video footage of the player in question and their team is not captured.
Players can alternatively elect to hide their name, and/or video footage containing them, from other users of the platform.

See Section 9 (“Your Right to Opt-out of Video Footage”) for more information on opting out of broadcast footage and other privacy settings.

Onshore hosting:

Video footage, highlights and associated Personal Information captured via the Services are stored in Australia by default, although some incidental processing of this data does occur in the USA.

See Sections 12 (“Security and Storage of Personal Information”) and 13 (“Overseas Data Transfer”) for more information on how we store Personal Information related to the Services.

3. TYPES OF INFORMATION WE COLLECT

Ultimately, the types of Personal Information that we collect and hold about you will depend upon how you interact with us. Where your Personal Information is provided by a club or other organisation that is our customer, or where we collect Personal Information on behalf of a club or other organisation that is our customer, the specific types of Personal Information we collect and/or hold will depend upon the way that the customer elects to implement and use our Services.

The table below details the types of Personal Information we may collect and/or hold and the purposes for which we collect, hold and/or use that information:

Type of Personal Information	Purpose and Operation
Account Information: sport type, name, email, role, etc., provided when creating an account to access the Services.	To deliver content via your account, manage billing/invoices, provide customer support; email used for direct marketing where you have consented for us to do so. Note that, when using our content delivered via a customer platform, our customers (and not us) are responsible for creating and authenticating your account, and managing access.
Customer Support: Contact Information provided when you contact us for support.	To provide and evidence customer support.
Usage Data: click stream, time on page, crash/analytics data, frequency of use, associated online identifiers (including IP addresses) and access logs.	To understand usage, improve the Services and platform, and for statistical analysis.
Athlete Data & Video Footage: full name, email and other information provided about athletes; video footage which may include players’ and spectators’ faces (including children), movement, physical shape and names (referred to as “Content” in our standard customer agreements). As noted above in Section 2 (“Key Information”), no facial recognition or biometric data is extracted from this footage, and, whilst some of this information may be Sensitive Information, this is the only form of Sensitive Information collected and/or held by us in relation to the Services.	This is collected by our customers (including via our cameras, where applicable), and shared with us for the purpose of providing the Services, including capture, processing, clipping, highlights and distribution of footage as instructed by the customer. Aggregated, non-identifying insights derived from this data may also be used as Crowdsourced Data (see Section 4 (“Aggregated and De-identified Data”)). Registered users of the Services can opt-out of video footage of them being broadcast via the Services in accordance with Section 9 (“Your Right to Opt-out of Video Footage”).
Registration / Player-Matching Data: squad or jersey numbers and other non-biometric identifiers supplied via the customer’s registration or competition-management system, used solely to attribute footage/highlights to the correct player.	This is collected by our customers, and used by us to match on-court numbers to registered players for highlight and stats attribution, without facial recognition.
Promotional clips: Under our customer agreements, we retain a non-exclusive right to extract a small number of short-form video clips (no more than two clips per event, and no more than 20 seconds each) from footage captured through the Services.	Promotional clips are used by us for the purposes specified in our customer agreements, including promoting the relevant sport, the customer, or the Company (for example, on our website, apps, social media or marketing materials). See Section 9 (“Your Right to Opt-out of Video Footage”) for details on how to opt out of being included in promotional clips.
Technical Data: Technical Data will not include your name or other key identifying information, but may include the type of operating system, type of device, time and date of access to the Service, language preference, screen resolution, and aggregated data and insights that do not personally identify an individual.	Similar to Usage Data, Technical Data is used by us to understand usage, improve the Services and platform, and for statistical analysis.

To the extent permitted by law, we may also use certain Personal Information to prevent potentially prohibited or illegal activities, fraud, misappropriation, infringements, identity theft and other misuse of the Services, to enforce our customer agreements, to protect the security and integrity of our databases and Services, to protect our interests at law, and where required or authorised under applicable laws which we are subject to.

4. AGGREGATED AND DE-IDENTIFIED DATA

In the course of providing the Services, information and data relating to a customer’s or user’s use of the Services (including layout, functions and processes carried out on the platform) may be transmitted to us. We may use this information for various purposes, including to derive aggregated, statistical information and insights from this content, including data that does not identify a customer, individual or organisation and cannot with reasonable means be attributed or traced back to the content (“Crowdsourced Data”). We may use Crowdsourced Data, together with any information or content you provide to us concerning enhancements, changes or additions to the Services (“Feedback”), for any purpose, including to operate, maintain, improve and develop the Services and other products, for research and testing, and for commercial purposes, consistent with our standard customer agreements. Because this data does not identify you, no separate remuneration is payable to you or the customer for this use.

5. HOW WE COLLECT INFORMATION

Depending on the nature of your interaction with us, we may collect the above information as follows:

Information you provide us directly — e.g. when you register, create an account, or are captured by our cameras.
Information we receive from third parties — e.g. contact or registration data received directly from our customers, or from a registration/competition-management platform on their instruction. Information that is provided to us by our customers is collected by those customers in accordance with their own privacy policies. Once it is disclosed to us, we will use it for the purposes outlined in this Privacy Policy.
Information we receive automatically — Technical Data and Usage Data, including analytics, collected automatically or via third-party measurement and marketing tools. See Section 6 (“Cookies & Tracking Technologies”).

Please note that you are not required by law to provide us with any Personal Information. Sharing Personal Information with us is entirely voluntary, save where provision of certain information (e.g. team or player registration data) is a condition of participating in a competition or program administered by one of our customers. However, if you do not share Personal Information with us, you may be unable to access and use all of the functionality available via the Services.

6. COOKIES & TRACKING TECHNOLOGIES

We use “cookies”, Software Developer Kits (“SDKs”) and similar tracking technologies when you use or interact with the Services.

A “cookie” is a small piece of information a website assigns and stores on your device while you view and interact with a website. Cookies can be used for various purposes, including efficient page navigation, statistical purposes and advertising.

The information we collect via cookies includes your IP address, browser type, device identifiers, the referring site hostname only, and other Technical Data.

We use information collected via cookies for purposes including enabling essential platform functionality, understanding how visitors use our platform so we can improve it, remembering your preferences, and delivering advertising and measuring its effectiveness. We may also use third-party cookies, with your consent, which may collect information about your browsing activity across different websites and share this information with the relevant third party provider. These parties may use this information for their own purposes, including to serve you with targeted advertising.

7. AUTOMATED DECISION MAKING

We use a number of programs and applications which utilise machine learning and other artificial intelligence (“AI“) based processes. Additionally, we utilise processes and tools which amount to automated (or substantially automated) decision making (“ADM“) to support us with some aspects of our operations, including capturing and analysing information and footage as follows:

For the purpose of providing video breakdown and performance analytics capabilities for coaches and players;
For the purpose of providing team and player highlights; and
For the purpose of providing team and player statistics and story-telling.

Unless an individual has communicated that they do not wish to be included in footage broadcast via the Services in accordance with Section 9 (“Your Right to Opt-out of Video Footage”), Personal Information including names, player data, video images of players, staff and spectators, and video recordings may be used in connection with ADM tools. Your Personal Information may also be used in conjunction with the output of these tools (and other AI tools). The level of human involvement in ADM varies by use case and may range from partial to full human oversight and approval.

8. DISCLOSURE OF YOUR PERSONAL INFORMATION

We share your Personal Information with third parties, including service providers that help us provide the Services. The table below describes categories of recipients:

Category of Recipient	Data Shared	Purpose of Sharing
Service Providers	All types of Personal Information	Functions performed on our behalf (e.g. communications, payments, analytics, marketing/sales, error detection, CRM). Recipients only receive data strictly necessary to perform their function and may not use it for other purposes.
Customers and third party service providers in respect of customer-designated platforms	Video footage, highlights, event clips, and non-biometric player-matching data — never facial recognition or biometric data	Where a customer instructs us to integrate footage and highlights into its own competition-management, officiating, coaching, case-management or fan-facing platforms, we distribute content accordingly; the resulting content is owned and controlled by the customer as set out in our agreement with them.
Any acquirer of our business or assets	All types of Personal Information	In the event of a corporate transaction (such as a sale, merger, consolidation, asset sale), the acquiring/affiliated company will assume our rights and obligations in respect of your Personal Information.
Governmental agencies or authorised third parties where required by law	Subject to request	To comply with law enforcement/regulatory requests, protect rights, property or security, enforce our policies/agreements, or detect/prevent fraud or security/technical issues — solely to the extent required.

9. YOUR RIGHT TO OPT-OUT OF VIDEO FOOTAGE

Registered players (or, for minors, their parents or guardians) can opt-out of video footage of them being broadcast. Opting out will mean that video footage of the player in question and their team is not captured. Players (or, for minors, their parents or guardians) must contact their organisation in order to exercise this right.

Alternatively, players (or, for minors, their parents or guardians) may elect to hide their name from other users of the platform, and/or hide video footage containing them from other users of the platform.

Requests concerning exclusion of certain individuals or content removal will be handled in coordination with the relevant customer to ensure removal is reflected consistently across all integrated platforms.

10. YOUR OTHER PRIVACY RIGHTS

We acknowledge that different people have different privacy concerns and preferences. Our goal is to be clear about what information we collect so you can make meaningful choices. In addition to the right to opt-out of video footage described in Section 9 (“Your Right to Opt-out of Video Footage”), you may have the following rights:

Right	Description
Right to access	You may request a copy of Personal Information we hold about you.
Right of correction	You may request correction of Personal Information we hold about you that is inaccurate, out of date, incomplete, irrelevant or misleading.
Right to opt out of direct marketing/cookies	Direct Marketing: opt out via the unsubscribe link. Cookies: manage preferences via Cookie Settings.

You may be able to exercise some of these rights directly, for example, by logging into your account with us and updating information.

If you wish to exercise any of your rights, contact us using the details in Section 17 (“Contact Information”). If your data was collected by a customer through that customer’s program (e.g. a club, league, association or venue), you may also raise your request with that customer, who can coordinate with us directly.

We will acknowledge requests made with us promptly and aim to respond as soon as possible. We will explain the reasons to you if we are unable to comply with a request in full.

Please note that, under the Privacy Act, there are circumstances in which we are not required to give you access to or correct your Personal Information. There is no charge for requesting access to your Personal Information but we may require you to meet our reasonable costs in providing you with access (such as photocopying costs or costs for time spent on collating large amounts of material).

We do not discriminate against customers or users who exercise their privacy rights.

11. DATA RETENTION

Video footage and highlights are retained for the retention period agreed with the relevant customer, and are deleted or de-identified once no longer required for the applicable season or program, or upon a valid removal request.

We retain other Personal Information for as long as necessary for the purposes set out above in Section 3 (“Types of Information We Collect”), in accordance with applicable law. We may retain Personal Information for longer where required for legal, regulatory, tax or accounting purposes, to maintain accurate records in the event of complaints, or where we reasonably believe there is a prospect of litigation. Except as required by law, we will take reasonable steps to delete or de-identify Personal Information at our sole discretion once it is no longer necessary.

12. SECURITY AND STORAGE OF PERSONAL INFORMATION

We hold Personal Information in a combination of electronic records (including cloud-based systems) and, in limited circumstances, physical records. Our electronic records are stored on secure servers operated by us or by third-party service providers on our behalf. Physical records, where held, are stored in secure premises with restricted access.

We design our Services with your security and privacy in mind, and have implemented and maintain physical, technical and administrative security measures to protect Personal Information which we hold from misuse, interference or loss, and from unauthorised access, modification or disclosure.

Please contact us using the details in Section 17 (“Contact Information”) if you feel your privacy was not properly handled, in breach of this Privacy Policy, or if you become aware of unauthorised third-party access attempts.

13. OVERSEAS DATA TRANSFER

Video footage, highlights and associated Personal Information captured via the Services are stored in Australia by default, using AWS infrastructure managed by us. However, some components of the Service may involve processing or temporary storage on overseas infrastructure (e.g. back-office systems, disaster recovery, or specific processing not available in Australia), and as a result Personal Information may be transferred to recipients located outside of Australia, including in the United States of America.

14. CHILDREN

Where we process Personal Information about minors (e.g. athletes), the relevant customer is responsible for obtaining any consents required by applicable law, and the Company will not knowingly contact or engage with children under 18 without such consent.

Recognising that a substantial proportion of participants captured by the Services in community and junior sport are minors, the Company applies the following measures across its Services:

No facial recognition or biometric identification is applied to any participant, adult or child (see Section 2 (“Key Information”));
Player attribution uses non-biometric jersey or squad-number matching linked to registration data supplied by the customer, not independent identification of a child’s face or likeness;
Consent and notice to parents/guardians of minors is obtained by our customers, through their own registration and member protection processes, rather than being collected directly by the Company;
Requests to remove footage or images of a minor are treated as priority requests and actioned promptly on notice from the customer or the parent/guardian (See Section 9 (“Your Right to Opt-out of Video Footage”)); and
The Company maintains escalation and incident-management processes to respond to any child-safety concern involving captured footage, and will cooperate with a customer’s own safeguarding processes where relevant.

If you have reason to believe a child has provided us with Personal Information other than as described above, please contact us and we will endeavour to delete that Personal Information from our databases.

15. COMPLAINTS

You may contact us using the contact details in Section 17 (“Contact Information”) to raise a concern regarding our handling of Personal Information. We take all complaints seriously and are committed to resolving them in a fair and timely manner. When we receive a complaint, we will acknowledge receipt promptly, and will endeavour to investigate and respond to your complaint within 30 days. If we need more time to investigate, we will notify you and keep you informed of our progress. Our response will set out the outcome of our investigation, the reasons for our decision, and any steps we propose to take to address your concerns.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (“OAIC“) at www.oaic.gov.au for guidance on alternative courses which may be available.

16. AMENDMENTS

We may update this Privacy Policy from time to time to reflect changes in law, or the way we handle Personal Information. The most recent version of this Privacy Policy will always be posted on our website and the update date will be reflected in the “Last Amended” heading. We may provide notice to you if these changes are material. Any amendments to the Privacy Policy will become effective immediately, unless we notify otherwise. We recommend you review this Privacy Policy periodically to ensure that you understand our most updated privacy practices.

17. CONTACT INFORMATION

For any question, enquiry or concern related to this Privacy Policy or the processing of your Personal Information, you may contact us on operationsau@pixellot.tv.