AI AUTOMATED VIDEO & HIGHLIGHTS TRANSFORMING HOCKEY FOR FANS AND SPONSORS

How AI is Bringing Belgium’s Premier Hockey Leagues and Youth Competitions to Fans Everywhere Like Never Before.

The Belgian Premier Men’s & Women’s Hockey Leagues faced challenges in delivering consistent, high-quality match coverage, generating engaging content, and expanding their audience reach.

By partnering with Pixellot, the league embraced AI-powered automated video technology for livestreaming and highlights, along with an integrated OTT platform.

This solution enabled comprehensive live coverage, instant highlights, and enhanced fan engagement, making Belgian field hockey more accessible at every level of play.

The initiative has boosted visibility, supported talent development, and provided a scalable media solution, transforming the way fans experience the sport.

CHALLENGES

Before implementing Pixellot’s solutions, the Belgian hockey leagues faced several challenges:

Limited Coverage: Inconsistent match footage, especially for youth and non-premier games.

Audience Engagement: Need to engage a broader audience with more accessible, appealing content.

Highlight Generation: Manual highlight creation was labor-intensive and limited content distribution.

No Owned Media Channel: YouTube lacked monetization and data capabilities for league content.

SOLUTION

The leagues adopted Pixellot’s S3 systems and OTT platform, enabling:

1. Installation in Key Venues

• 11 Pixellot S3 systems installed across Belgium.
• AI technology for automated high-quality footage.

2. Dedicated OTT Platform

• Centralized hub for live match coverage and highlights.
• Accessible globally.

3. Automated Highlights Generation

• Instant, engaging highlights for fans and social media.

4. Youth Coverage

• First-time youth match coverage.
• Valuable for development, coaching, and family viewing.

KEY METRICS (AFTER 4 MONTHS)

• +10,000 unique users are watching via the new OTT app.
• 800 matches covered to date.
• 11 Pixellot S3 systems installed.
• OTT Platform.

RESULTS

1. Comprehensive Match Coverage

• All Premier League matches streamed live and on-demand.

2. Enhanced Fan Engagement

• Professional-quality content keeps fans connected.
• Central content hub improves fan experience.

3. Scouting and Development Opportunities

• Youth coverage supports talent discovery.

4. Cost-Efficiency

• AI automation reduces production costs and scales easily.

CONCLUSION

Through AI-powered automation, an integrated OTT platform, and engaging highlights generation, Pixellot has transformed Belgian field hockey coverage.

• Fans can now watch every Premier League match live and on-demand.
• Highlights are instantly shareable and accessible.
• Expanded audience reach, greater engagement, and scalable, cost-effective content distribution.
• Boosted brand, fan engagement, and new sponsorship opportunities.